Manufacturers Partners with DreamWorks Animation for Exclusive 3DS Video Content

Manufacturers has joined with DreamWorks Animation SKG to own world premiere of a set of original three dimensional shorts featuring figures from blockbuster films Shrek and Monsters versus. Aliens around the Manufacturers 3DS video service. The Halloween-designed shorts, "Evening from the Living Celery," featuring Monsters versus. Aliens figures, and "The Pig Who Cried Werewolf," which stars the 3 Little Pigs from Shrek, debut now around the Manufacturers 3DS video service. Manufacturers 3DS players will have the ability to view these three dimensional videos free of charge around the Manufacturers 3DS glasses-free gaming device.our editor recommendsIAC's CollegeHumor Partners With Manufacturers 3DS on Original three dimensional Comedy VideosGDC 2011: Manufacturers 3DS Players to obtain Netflix Access, Free Wi-Fi Tony Elison, Manufacturers of America's senior director and gm of Network Business, stated the videos will premiere around the portable gaming products video funnel and will also be exclusive for any limited time period. The videos will run about six minutes long, using the longer video, "Evening from the Living Celery," being cut into two parts from the 13-minute running time for you to ensure bite-sized, portable viewing for that on-the-go gaming audience. "Should you consider the success that DreamWorks has already established in the box office, it's apparent three dimensional and animation work very well together," stated Elison. "We now have something pretty special on our hands here with one of these three dimensional shorts." STORY: Manufacturers Slashes Prices of 3DS Device Jim Mainard, Mind of Production Development for DreamWorks Animation, stated Manufacturers 3DS is really a effective platform that enables content designers to achieve customers on-the-go. Manufacturers has additionally struck an on-going cope with 3net, the partnership between The new sony, IMAX and Discovery Communications, to create short-format packages from that systems three dimensional programming to the gaming device. Manufacturers will have the ability to choose content from all the systems shows. Elison stated they are presently concentrating on "Building the company,Inch a documentary series that shows the inner-workings from the manufacturing processes from the world's most well-known brands like Winnebago, the bull riding series "Bull Proof," and "Feeding Time," an up-critical look at creatures. Manufacturers slashed the cost of their battling Manufacturers 3DS hardware from $250 to $170 on August 12 and saw hardware sales skyrocket 260 percent. The organization offered over 235,000 Manufacturers 3DS models within the U.S. alone in August. Which has extended the possibility audience for portable three dimensional content. "Should you seize on the specific demo that we are focusing on with this particular three dimensional content, early at launch i was concentrating on the archetypal early adopter 20-something male gamer," stated Elison. "Consider the cost drop, this audience is certainly increasingly universal. And we have extended the scope in our video plan to attract early adopters in addition to families and youngsters.Inch Elison stated that becasue it is still very at the start of the Manufacturers 3DS existence cycle, there is no obvious pattern of the items genres prosper yet around the three dimensional video front. Manufacturers is mixing content from megawatt brands like DreamWorks Animation with three dimensional animated content from independent producers who're pushing the limitations of three dimensional. Ellison noted the partnership with College Humor has already established success using its claymation dinosaur shorts. "A couple of guidelines when choosing the programming in the network is the fact that we are searching for content that's creative, innovative and humorous," stated Elison. "We have labored with Blue Guy Group plus they exemplify individuals things. A few of their videos begin in 2D and change to three dimensional for dramatic effect. We are searching for kid-friendly humor that's accessible." Manufacturers has additionally labored using the band OK Go, which Elison stated has consistently pressed innovation in music videos. The audience shot a unique three dimensional video for "Stop WorryingInch for that Manufacturers 3DS. "Whenever we use the background music industry that could be accustomed to doing things edgy, we sit lower together and make certain this content attracts everybody," stated Elison. "They have it. There's an inner child inside everyone and that is something we have really been searching to attract out." Elison lately spoke in the three dimensional Entertainment Summit and that he firmly thinks that "three dimensional is not nearly spectacle, there is lots more that you can do with three dimensional." With Manufacturers 3DS now facing glasses-free three dimensional competition from new mobile phones such as the Sprint HTC Evo three dimensional and also at&T's Thrill 4G, each of which offer three dimensional Hollywood movies, Elison stated Manufacturers could explore lengthy-form content later on. "We do not have almost anything to announce when it comes to lengthy-form content today," stated Elison. "We are attempting to select the content that best suits the portable lifestyle, however i wouldn't rule anything out." Related Subjects DreamWorks Animation Shrek Manufacturers